Sona — Find proven ideas. Write in your voice.

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01 · Who it's for

For people building an audience.

Sona helps you find what deserves your attention before you spend hours creating.

Building a personal brand

Post with a reason, not a guess.

See which posts actually outperformed in your niche, then work from the idea underneath instead of starting at a blank page.

See what's outperforming in your niche

Decode why it actually worked

Draft it in your own voice

Growing a startup

Build in public without losing the day.

Turn what you're already learning into posts that land, without trading building time for staring at a feed.

Turn updates into posts that land

Save proven hooks to reuse

Write fast, still sound like you

Writing online

Spend your hours on the right idea.

Research is the part that quietly eats the day. Find the idea worth the effort first, then give it the time it deserves.

Spot the angle before you commit

Keep a library of what worked

Make the pattern yours, not a template

02 · Inside Sona

Built for depth. Designed for focus.

Six tools that quietly do the heavy lifting, so writing stays the only thing you think about.

Playbook

Your voice, kept where you write.

Capture your hooks, how you sound, your signature lines, what you avoid — in one place. Sona keeps it pinned beside the editor so every draft stays unmistakably you.

Winning hooks12

Voice rules8

Signature lines5

Never say15

Discovery

Outliers the moment they pop.

Daily alerts when something's breaking out in your niche.

12× yesterday

Distribution

Built for every platform you ship in.

Per-platform character counts, formatting cues, scheduling — one workspace.

𝕏 in @ IG YT ▣

Studio editor

Hooks at your fingertips. Drafts that stay yours.

Drop a proven hook into your draft with one keystroke. You write the rest in your voice — autosaved, private to your workspace.

Most founders post too much — not too little.
The ones who break out pick one contrarian take insert hook
and they stick with it for ninety days.

Scheduler

Publishing rhythm. Not chaos.

One calendar for every platform you ship on. Plan a week ahead, hit a steady cadence, never stare at a blank Monday again.

Templates

50+ proven hooks. Growing weekly.

Hand-collected from outliers. Filtered by topic, platform, and angle.

"Most X get Y wrong because..."

"The 3 mistakes I made building..."

"Here's what nobody tells you about..."

03 · A peek inside

This is where you'll work. Click around.

A real preview of the studio. Tap any item in the sidebar to switch views — the real thing ships with your invite.

buildwithsona.com/app

Discover

Founders · last 7 days · sorted by outlier

Refreshed 4 min ago

Alex Hormozi

@AlexHormozi · X

Most founders post too much — not too little. The ones who break out pick one contrarian take and stick to it.

12× outlier1.2M views

Hala Taha

@halataha · in

I deleted 80% of my todo list last month. Output went up 3×. Here's the framework I used.

8× outlier840K

Dan Koe

@thedankoe · X

Three questions I ask before writing anything. They've saved me hundreds of bad drafts.

18× outlier2.4M views

Naval

@naval · X

Stop optimizing your morning routine. Start optimizing what you do with the next 6 hours.

6× outlier510K

Chris Williamson

@chriswillx · YT

AI didn't kill writing. Lazy writing did. Here's how to use AI without losing your voice.

14× outlier1.8M

Greg Isenberg

@gregisenberg · in

The one essay format that changed how I think about everything I publish.

9× outlier690K

Untitled draft

Draft · saved 12s ago

Saved locally

Most founders post too much — not too little.

The ones who break out pick one contrarian take and stick with it for ninety days.

Here's the framework I've been using to find mine

Words

48

~18s read

Saved ideas

6

Ready to pull in

Insert saved idea

Copy draft

New draft

Your playbook

Yours · pinned beside every draft

Never AI

Winning hooks4 saved

"Most people [X]. The 1% [Y]."
"I deleted [N]. [Result] went up [M]×."
"Stop [vanity metric]. Start [the real lever]."

Voice rules5 rules

Short sentences. No buzzwords. Always one concrete number. Open with tension, end with a single ask.

Signature lines3 saved

"Here's the breakdown ↓" · "Save this for later." · "The part nobody tells you:"

Never sayavoid

game-changer · leverage · unlock · in today's world · circle back · move the needle

My lists

Top Creators · 6 creators

Add creators

Top Creators creators + New list

Dan Koe

@thedankoe · Substack

♥ 42K👁 1.8M18× outlier

Justin Welsh

@justinwelsh · LinkedIn

♥ 128K👁 6.1M25× outlier

Sahil Bloom

@sahilbloom · Substack

♥ 33K👁 1.2M14× outlier

Lara Acosta

@laraacostaf · LinkedIn

♥ 52K👁 2.1M16× outlier

Alex Hormozi

@AlexHormozi · X

♥ 210K👁 8.8M28× outlier

Naval

@naval · X

♥ 380K👁 11M24× outlier

Saved ideas

2 items · synced to your account

Synced

Dan Koe

@thedankoe · X

Three questions I ask before writing anything. They've saved me hundreds of bad drafts.

18× outlier2.4M views

Alex Hormozi

@AlexHormozi · X

Most founders post too much — not too little. The ones who break out pick one contrarian take and stick to it.

12× outlier1.2M views

04 · What you'll ship

One voice. Every format your audience reads in.

Threads, carousels, scripts, essays. Sona gives you the proven structure for each — you write it in your voice.

𝕏 X threads 280 CHAR · HOOK

You

@yourhandle

Most founders post too much — not too little.

The ones who break out pick one contrarian take and stick with it for ninety days.

Here's the framework I use ↓

2,847 likes412 reposts1.2M impressions

in LinkedIn carousels 8-SLIDE · SWIPE

01 / 08

The 3-part framework that grew our brand 10× — without ads.

02

First, find what's already working in your niche.

03

Second, rewrite it through your unique POV.

04

Third, ship daily. Compound it.

YT YouTube hooks & scripts 5-SEC HOOK

I tried 47 AI tools.
Only one sounded like me.

8:42

"Stop. Before you click off — let me show you the one feature that made me delete every other tool I'd been paying for…"

¶ Substack essays LONG-FORM

Most AI writing tools make you sound like a robot. Here's the one rule I follow instead.

For the last six months I've been quietly running an experiment with my own writing. I've trained an AI on every essay I've ever published — and what came back surprised me. The voice wasn't just close. It was unmistakably mine…

By you · 8 min read · 12,847 reads

Real outliers, decoded

Four platforms. Four hooks. 21M views.

Every post below beat its own creator's baseline — 11× to 23×. Different platforms, different niches, four different mechanisms. Sona names the one underneath each.

The lesson: Reach isn't the signal — beating your own baseline is. Sona finds those posts, names the mechanism, and hands you the pattern. You write it.

01

The internet lets you find your 1,000 true fans anywhere on Earth. Geography is no longer destiny. Talent is.

Balaji Srinivasan @balajis

Hook · Big-shift declaration

X · 7.8M views23×

02

I built a one-person business to $5M. The leverage wasn't ads or a team. It was saying no to 90% of opportunities.

Justin Welsh @justinwelsh

Hook · Counterintuitive cause

LinkedIn · 6.1M views22×

03

I wasted years optimizing my productivity system instead of doing the work. The system that finally worked? Just start. Badly.

Ali Abdaal @AliAbdaal

Hook · Confession + punchline

YouTube · 7.3M views21×

04

I write 4,000 words a week that almost nobody finishes. The 200 who do become customers, investors, and friends. Depth is a filter.

Packy McCormick @packym

Hook · Counterintuitive metric

Substack · 720K views11×

Reviews

What people actually say.

We're verified on SaaS Browser

05 · The workflow

From blank page to published, in minutes.

01

Discover proven ideas ~30s

Search outliers, study any creator's feed, or let Sona surface posts breaking out in your niche.

02

Draft in your voice ~90s

Start from a proven structure, then make it yours. Drop in a saved hook, rewrite inline, swap angles — all in your own words.

03

Schedule across every channel ~30s

Cross-post to X, LinkedIn, Threads, Instagram, Substack, and YouTube from one queue. Sona handles the reformat.

06 · Pricing

Start free. Go further with Pro.

Start free, upgrade when it earns its keep. Pay monthly or save two months on annual — cancel anytime.

Free

$0

For trying Sona

See the feed, decode a few posts, keep what you like.

Browse the outlier feed
Save up to 10 ideas
1 playbook, limited drafts

No credit card

Anything else? Let's clear it up.

Will my posts end up sounding like AI?+

Never — because Sona doesn't write for you. You write. Sona surrounds you with the right raw material: proven outliers to remix, hook templates to drop in, and your own style notes pinned beside the editor. The output stays unmistakably you. (Optional AI-assist arrives later as a separate paid add-on.)

Which platforms does it support?+

X (Twitter), LinkedIn, Threads, Instagram, Substack, and YouTube descriptions. We auto-reformat per platform so you don't have to.

Where do the "outlier" posts come from?+

We track over a million high-performing posts across the supported platforms, refreshed daily. Outliers are detected by comparing performance to a creator's baseline — not just raw view counts.

Is there a free trial?+

The Starter plan is free forever, with no card required — that is the way to try Sona. We do not run a time-limited trial on the paid plans today.

Can I cancel anytime?+

Anytime, one click, no questions. You keep access until the end of the billing period.

Are my drafts and style notes private?+

Yes — completely. Your drafts, saved ideas, and playbook live in your workspace, encrypted at rest, never sent anywhere or shared with other users. We don't sell data, we don't train anything on your writing.